Stamford Grand

Prime beachfront location in an iconic building undergoing a flourishing refurbishment; what more could you want when taking over a hotel?

That’s exactly what Russell Cool got when he joined the Stamford Grand as General Manager earlier this year.

The prominent Glenelg hotel is on the cusp of completing a considerable revamp as it refurbishes each of its 220 rooms, with 188 of them set to be completed before the busy Christmas period.

Not only that, substantial work has been done to upgrade the conference facilities in a bid to improve their already strong standing as one Adelaide’s premier corporate and convention destinations.

It’s a $6 million makeover that signals a significant investment in the Adelaide market from the Stamford Hotels & Resorts group on the back of a multi-million-dollar makeover of the Stamford Plaza.

“Stamford Hotels & Resorts are keen to invest in the Adelaide market. Not only spending money here, they’ve also spent a good seven or eight million in the city at the Stamford Plaza, Cool says.

“Every asset runs through its cycles, usually every seven years you’ll do a relatively soft refurbishment, upgrade your furniture and fixtures, then every 10 years you go a bit harder and we’re on that 10 year cycle now.

“You want to invest because, over time, people will realise and if you’re not investing in the product, they won’t be willing to pay higher rates for the same product that hasn’t changed.

“So you’ve got to get that return on investment, a newer, better room and people will start to flock back. So that’s what sparked it.”

Given that the last time a major refurbishment was completed at the Grand was in the 90s, the facelift is a significant modernisation on the old rooms.

A case in point is the bathrooms. Gone are the out-dated showers over baths, which have been replaced with stylish large showers complete with beautiful mosaic tiling.

The rooms are contemporary and luxurious without being over the top, which goes a long way to harnessing the beauty of the location.

This is especially evident in the seaside facing rooms where the neutral, calming effect of the space leads the way to highlighting the fantastic view of Glenelg beach; it is a great example of a hotel taking advantage of its surroundings.

The previously tired décor has been replaced with modern lighting, carpet and furniture, along with state of the art technology to bring the hotel in line with other top-tier hotels in Adelaide.

The efforts at the Stamford Grand have certainly not gone unnoticed after the hotel won a 2015 Best In Stay award from Orbitz Worldwide, confirming its status as a top-rated South Australian hotel with Peppers Waymouth Hotel the state’s only other recipient.

The 2015 Orbitz Worldwide Best In Stay Awards honour nearly 400 hotels in 125 popular destinations based on reviews by Orbitz Worldwide consumer brands (Orbitz.com, ebookers, andHotelClub) customers.

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